[Video] EMP DASME: “You See Me”

Screen Shot 2014-11-18 at 1.20.31 PM

We’re back again with another talented Chicago MC by the name of EMP Dasme and, as we continually update the blog with those on the grind repping Leaders, we’ve got EMP’s video for “You See Me” which was released around this time last year. EMP Dasme has been making a name around the city for a minute now, with a healthy library that includes several joints with King L and co and here he espouses his projections on life and the future as he rhymes: “These dreams that we live for be the dreams that we die for.” As you can see in the visual below he rocks the Leaders ‘Blur’ tee in white throughout the second half of the video. We appreciate those who appreciate the brand and the message, check out the full video below and pick up your own ‘Blur’ tee alongside our new Fall collection here.

<iframe width=”100%” height=”500″ src=”//www.youtube.com/embed/GgHFWQOWYxQ?showinfo=0″ frameborder=”0″ allowfullscreen></iframe>

[Video] Leaders 1354 x Chicago Fashion Week

Screen Shot 2014-11-05 at 6.00.32 PM

Chicago Fashion Week took place from October 14-19 and Leaders was there, participating in Style Bias Street Style Fashion Show. Street style was on display and we were at the center of it, with the cameras rolling. Check out the recap video, here below.

Chicago Fashion Week: Style Bias Street Style Fashion Show from AvriBijon.com on Vimeo.

[Video] Leaders 1354 “Lead Never Follow” Fall 2014 Commercial

Screen Shot 2014-11-04 at 3.21.31 PM

It’s getting colder in Chicago by the day and so today we bring you the latest visual rendering from LDRS 1354. Brian Beckwith handles the camera on this one as we lay out this year’s Fall line. Catch some cameos throughout as he showcases leaders across the spectrum of Chicago from studios to concerts to skateboarding and back, LDRS is committed to the motto, “Lead Never Follow” and Vic lends a hand on the backing track with his UK no. 1 single, “Feel That”. Check out the latest video underlining that fact streaming here below.

Leaders1354 from Brian Beckwith on Vimeo.

[Video] Leaders x REVOLT TV Lollapalooza Interview + Feature

Screen Shot 2014-10-28 at 5.12.00 PM

Summer is very obviously coming to an end around Chicago. Those glorious months of sun and warmth are quickly giving way to fallen leaves and thick jackets. Before it all goes south however, we have this video from back in August when Revolt TV came to town to cover Lollapalooza. As part of a joint celebration thrown by LDRS and the cable company owned by Puff Daddy, Corey Gilkey and Diego Ross were itnerviewed about the brand that they have championed over the years and a particular onus was placed on the members of our LDRSK8 team who put on a small exhibition outside the hotel where the event took place. Shouts out to Revolt for the love, check out the video below to get a better idea of what the Leaders 1354 brand is all about.

[Video] LDRSK8 Team: ‘Somewhere In Chicago’ Ft. Aaron Davis

Screen Shot 2014-10-21 at 2.26.02 PM

We opened LDRSK8 in Hyde Park to give kids on the south side a place to get the gear and rides they deserve without breaking the bank or leaving their neighborhood and in the process have developed our LDRSK8 Team from kids around the area that frequent the shop. One of those is 14-year-old Aaron Davis who recently got a camera on him as he skated around his hometown. Over the next few months we are going to be rolling out plenty more to get you acquainted with the guys on the squad, some of which we used to model our Summer Look Book, so definitely keep it locked for that. For now though, check out what Aaron has to offer below.

Somewhere In Chicago – LDRSK8 from Vito Margni on Vimeo.

[Throwback Thursday] The ‘Go Experiment: Rhymefest, Que Billah, Pugs Atomz & More

Screen Shot 2014-10-09 at 4.24.36 PM

Well, it’s Thursday again. The week is damn near over, the weekend is creeping in and we’re headed back in time once again for our Throwback series highlighting The ‘Go Experiment which was filmed back in 2010 in a partnership with Fake Shore Drive. Shot in the store at 672 N. Wells, check out the predecessors that made the scene today what it is. OG’s like Rhymefest, Que Billah and Pugs Atomz rock the mic while Dave Jeff handles the hosting duties. Check it out for yourself below and keep an eye out for more ‘Go Experiment coming soon.

[Video] LIl Herb: “Fight Or Flight” (Ft. Common & Chance The Rapper)


If you follow the blog regularly then you know we use this space to champion those we recognize leaders around our city and beyond. During a powerful week that has seen continued protests in Ferguson and Common bring out Mike Brown’s parents at the BET Hip-Hop Awards for an emotional moment of silence we get this piece from the upper crust of Chicago MCs doing what artists from Chicago do best: provide informed social commentary on the world around them. Speaking from voices that span generations and neighborhood lines, the trio espouse well-intentioned bars that ruminate on everything from the socioeconomic stereotypes of being a young black man to the assumptions of the world. Chance, rocking a LDRS Skate hat might sum it up the best: “called me a thief, called me a boy, call me a coward/at least he didn’t call me from county with an hour worth of advice on a five day/why Dough Boy not have the same pops he had on Friday/I’d rather be a real man than a real n***a, real talk.” Salute on this one guys.

[Throwback Thursday] The ‘Go Experiment (Ft. Sulaiman, Mic Terror, Vic Mensa & More)

Screen Shot 2014-10-09 at 4.24.36 PM

It’s Thursday again and we had to bring something out of the vaults for y’all. Today, we pull out a classic with Episode Five of the ‘Go Experiment featuring the likes of Twone Gabz, Teefa, Sulaiman, The Rocketeers, Mike 100s, Vic Mensah (note the ‘h’), Mic Terror and J. Ivy. The video is about as nostalgic as you can get, tossing it all the back to 2010 when the clothes fit a bit differently and cornrows were a bit more prevalent. It’s cool to take a look back at the scene pre-blast off of 2012 and recognize the acts and artists that not only established Chicago then but continue to do so today whether it be in front or behind the scenes. Suli and Mic T hold it down while the rest of the lineup certainly does their thing. It’s pretty funny to see Vic rocking the over-sized glasses, ‘fro and behind the head, over the ear headphones, knowing where that all ended up. For his part, he spits an early written that would eventually become his verse on Kids These Days’ “Summerscent” single. Check it all out here below.

[Music] Nick Jr: “To Be Continued” (Ft. Saint Millie)

Screen Shot 2014-10-09 at 1.46.53 PM

The title track off his most recent project release, Nick Jr. returns with fellow Chicagoan St. Millie for a visual rendering of their track, “To Be Continued” which dropped today with a premiere over at RESPECT Mag. Davy Greenberg of Elephilms fame handles the near stop-motion video that finds the pair of Treated Crew affiliates kickin it around town with some clever editing techniques that bring the whole thing together for a easy watch that does a good job contextualizing the track. Hit it here for a full stream of To Be Continued and keep it locked for more on Nick Jr. coming soon.

[CONTEST] Ticket Giveaway: Curren$y, St. Millie & Shye at The Mid 10/12


Curren$y is coming back to town and Leaders is teaming up with Sneaker Pimps, Monster, Akoo, JasonMarkk, Crep Protect for the show this Sunday at The Mid featuring Saint Millie and Shye. We want all of you good folks to make it out for the show so we’re going to help out a couple of our loyal customers by giving away a pair of tickets. To win one of the tickets all you have to do is come into the store at 672 N. Wells and make a purchase, any purchase and you will be instantly entered into a raffle to win one of the tickets. Simply grab something from the store and make sure Tone gets your Twitter handle. Come Saturday at 7 PM we’ll choose two names to be up at The Mid on Sunday from 4 PM to take in one of hip-hop’s hottest talents. If you’re on your tweets, hit that hashtag, #LDRSxCurrensy.