To start off the Lollapalooza festivities Vic Mensa held an event specifically for his day one supporters from his hometown Chicago. It all started with the posting of a flier on his twitter and Instagram that labeled the event as a “Meet and Greet” at Leaders (a homegrown Chicago based retail store/clothing brand that has supported Vic career since day one), these post and support from local blogs brought about 350-400 people to the store. The event was scheduled to begin at 5PM but kids began lining up at 2:30PM in order to reserve their spot to meet Vic. As the time passed and the line grew so did everyone’s anxiety as they patiently waited for Vic to arrive; what they didn’t know was that he would be arriving on a Red Bull truck equipped with a stage and giving them a performance that would disrupt traffic on a busy Chicago street. All of his fans lost their minds as they saw him jump out from under the DJ booth and start performing “U MAD”. After the surprise performance all of the fans got back on line and were able to meet Vic for pictures and autographs. All parties involved; Red Bull, LEADERS, Roc Nation, and Vic Mensa’s team were extremely pleased with the turn out of the event.
And From Above (C/O Brooklyn Wheeler)